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NEW: Yucca's Stories (6)

Hello Sweet Puhekupla Readers,

(1) So, I introduced myself and now I have a story to write. You all know who the 2 persons were who made Sulake, right? If not, then you’ll better be ashamed! Well, it all started with Aapo Kyrölä (Aapo) and Sampo Karjalainen (Apparatus) the 2 Co-Founders of Sulake. Habbo (Former: Hotelli Kultakala) was pre-born in 1999, as a hobby project by Sampo and Aapo. This was called Mobiles Disco, a virtual chat room designed for a Finnish band. After having been contracted to design a virtual game for Elisa (Finnish ISP), they were contracted for another project. So, Sulake Labs was born on 1 May 2000. And this is, where my story starts. (Ouch I can feel the excitement of you all!)

(2) So, we have had May 2000 (Aapo & Apparatus created Sulake Labs Oy & ArmasK joined), June 2000 (Drken popped in). Nothing very special happened during July 2000. Then in Augustus 2000 Hotelli Kultaka opened, in beta version. On september 2000 the Beta was over, and every user could join. The users really spreaded trough the Hotel that time And Aapo, Apparatus, ArmasK, Drken could barely deal it. Suddenly it was no enegery-drink time anymore. In october 2000 they made the decision to hire 3 more people. Toto, Retiisi & Opium were born. Currently Toto and Retiisi are well-known in the Habbo World, where Opium is totally forgot and was mentioned nowhere.

(3) So here we are, on 19 October 2000 - Drken, ArmasK, Aapo & Apparatus came back from Brazil. Directly followed to hire 3 new persons - Toto, Retiisi & Opium. After that, the guys were building the hotel, adding new features and on 16 January 2001 they launched Habbo UK Ltd in beta version. (This was the first time the name "Habbo" showed up). On 24 January 2001 Habbo UK went open for the public, under the command of Apparatus (Seems to be the Hotel Manager) & Cindy (Anne Isaksson) the Community Manager. After the launch it went hard with the Hotels, so Sulake decided to hire more persons. Mikko Väyrynen, Tuulikki Uotila, Timo Ahde, Sulka Haro were hired in February 2001.

(4) So, we are getting into March 2001 now. The constantly growing ammounts of Habbo's forced Sulake to hire people, as they did last month. But it's not over! They hired another 2 persons. Aapo, who was the only technician programmer (along with Sulka last month) could not handle it anymore. Muhmi & WhatWasit were hired, both as Programmers/Technologist. Keeping up the servers, making the client et cetera. But Habbo got trouble too.. Hackers popped in. Scripting, Banning, Hacking and all that stuff were happening. That was it for this time. Some Habbo's asked me about Painimies Balls. We did some investigation today. The hidden message can be found in one of the rooms that is designed by Painimies (thats a fact). Those rooms are commonly recognized by a tiny ball. It includes these rooms: Hallway II - I, Hallway II - II, Hallway II - IV, Hallway II - VI, BB2 Arena 1, BB2 Arena 2, Picknick Garden, Lido I, Lido II, Library, Lobby II, Lobby III, Sun Terrace, Oriëntal Park I & Night at the Museum 2. And probably also: HC Room II, HC Room Orange II, HC Room Halloween II, Hotel Kitchen, Snowstorm Arena I, Snowstorm Arena II, Snowstorm Arena VI, Oriëntal Park II, Cheetos Promotions, Den (latest version) & Den (old version). We also figured out that armasK made the habbo duck. He also made a habbo duck in real, with some "string breads". We can assume that every public space with a 'duck' is made by armasK. So; BB2 Arena 3, Lido I, Dusty Lounge, Snowstorm Arena III & Sunset Cafe. And he probably made Zen Garden II & Den (oldest). And the Ice Cafe Braincrashers Party & Schoolyard are made by Tursake. The Oldskool Room I is probably designed by Apparatus. And the Australian Hotelview is designed by Retiisi.

Sulake Employee #01: Aapo (May 2000 -
Sulake Employee #02: Apparatus (May 2000 -
Sulake Employee #03: ArmasK (May 2000 -
Sulake Employee #04: Drken (Jun 2000 - Mar 2007)
Sulake Employee #05: Toto (Oct 2000 -
Sulake Employee #06: Retiisi (Oct 2000 -
Sulake Employee #07: Opium (Oct 2000 - May 2005)
Sulake Employee #08: Laiskimus
Sulake Employee #09: Tuu (Feb 2001 - Aug 2009)
Sulake Employee #10: Painimies (Feb 2001 -
Sulake Employee #11: Sulka (Feb 2001 -
Sulake Employee #12: Muhmi (Mar 2001 - Mar 2002)
Sulake Employee #13: WhatWasit (Mar 2001 - Apr 2007)
Sulake Employee #14: Paolo (Apr 2001 -
Sulake Employee #15: Belly (May 2001 - Nov 2006)

Employee #01


Aapo, or Kyrpov/Pasimaailma/JormaOllila is known as "Aapo Kyrölä", 1 of the Co-Founders of Sulake. He is official the first Sulake Staff. Aapo was since the beginning Chief Executive Officer. He managed everybody inside Sulake. In september 2001 Aapo changed position and became Chief Science Officer. By this, he is the Head of "Reasearch & Technology Developments". Nowadays Aapo also is a Board Member. Together with Sampo, Aapo made Habbo as we know it now. So, when he started Sulake Labs with Sampo, soon other employees popped in.

- Question from an old interview; What is your biggest dream considering Habbo?
- Habbo has become much more popular and bigger than I ever expected. My dream is that Habbo would be longlife and that it would spread into users own pages, and we could create some new ways for the users to express themselves and develop their own stuff. At some point the users could really participate in creating the content, for example design their own furniture and maybe even sell them to other users.

Employee #02


Apparatus, known as "Sampo Karjalainen" is the second part of the co-founders. He is official the second Sulake Staff. Right from the beginning, Apparatus is “Chief Creative Officer”, he is the Head of all “Visual Concept Designing”. Together with Aapo and HeadFuse (which I will mention later) they are still the Heads of Sulake. You can see Apparatus on lots of screens from the beginning of Habbo, where you do not see Aapo somewhere. Some say he also acted as the UK Hotel Manager in the very, very beginning of Habbo UK (January 2001).

- Question from an old interview; Reveal something about the designing of Habbo.
- In the early days everything was different: you could swear, hack and steal in Habbo. Hacking was considered great at start - a phenomenom, which was started by the users: we found it interesting to see how the users would modify the stuff we created into something completely different. Then the hacking started to take away the credibility of the service and also disturb other users so it had to be forbidden.

Employee #03


So.. We started the story with 1 May 2000, and now I will continue with half May / June. Aapo & Sampo created their ideas, and decided to invite an other person. ArmasK (Zepelius) aka Ilkka Kallasmaa joined the duo in May 2000, as the Graphic Designer. He, together with Sampo made the first draws of Hotelli Kultakala, which Aapo developed. ArmasK became Senior Graphic Designer on May 2002, he became the head of a part of Graphic Designers. In may 2004 he was, again, promoted to Art Director. Thereby he was the Head of an whole Graphic Team. Noticing a little funny fact, armasK designed the original Habbo Duck! It was supposed to 'Quaak', and if you put the duck higher in the room - it would 'Quaak' higher too.
- Question from an old interview; What has been the funniest bug in Habbo?
- I wonder what has been the funniest... Well, nobody felt like laughing at the time, but when we first sold the posters, you could easily copy them by clicking and moving them. We were in a hurry to fix everything the next day, but the posters had been copied so much in just one night that they were worthless. We had to draw a completely new set of posters.

Employee #04

- Question from an old interview; What is the most enjoyable piece of work you have done?
- Coke Studios, which was up in 2002. There you could create really showy rooms, light effects and other specialities. It was awesome, because before that Habbo had had a phase, where the development wasn't so visible and thus not very interesting for a graphic artist. It was really nice to do pencil sketches and send them to clients, who were always excited about everything. In a way the early period of Habbo was the most fun, but still Coke Studios - maybe because you could do much more vibrant and visually better looking things. It had much more liberty on the rooms and furniture than Habbo had, which still seems to move in the direction Apparatus has decided.

Employee #05

- Question from an old interview; What moment in Habbo's history has best stuck in your mind?
- Many moments, for example when we figured out a name for Habbo, made the UK Hotel and started to internationalize. I remember reading "happo" from a soda can as we were thinking about the name and someone - was it Retiisi - twisted it into "habbo". The name was better than the rest, even though nobody was really satisfied with it either. Apparatus drew the first logo and after a week the name started to feel good.

Employee #06

- Question from an old interview; What moment in Habbo's history has best stuck in your mind?
- A third memory is related to Kultakala's most legendary hacker, MikkoTheBoy's - banning. I guess the boy has still nearly ten years of ban ahead of him. All the people at Sulake gathered to MikkoTheBoy's laboratory to see Kultakala's worst hacker leave. He was one of the firsts to know how to hack before actual hacking devices. Those kinds of people were considered as kings in other habbo's eyes. (Note by Yucca: MikkoTheBoy was actually Sulake Staff! How thrilling must that be for him.. but I will talk about this soon.. ;-)).

Employee #07

Employee #08

Employee #09

- Question from an old interview; What moment in Habbo's history has best stuck in your mind?
- At some point information about beta-Kultakala started to spread through MSN, and I, with my Mobiles Disco-pals, tested it with excitement. I used the console to tell kyrpov about bugs and I played a lot of Battleship. At the end of the year 2000 kyrpov asked me, via the console, would I like to work at Sulake, and I sent my details to him with the console (oops, now you shouldn't do that!) and we arranged an interview. Kyrpov and Apparatus interviewed me at Taivas. Kyrpov still laughs at me, coming to the interview wearing a jacket suit, which I wore at work of that time. And then I was hired at Sulake. It didn't have an own office yet and the first month I had to arrange a new office space for Sulake. In March we got to Hietalahti in our first own office. On the first week the Internet connection didn't work and I remember, how Sulka worried about not being able to do anything.

Employee #10

- Question from an old interview; Reveal something about the designing of Habbo.
- Nearly every old and new hotel view I’ve designed has a stone statue as a detail. Some hotel views have it hidden, but nearly every one of them have it. I’ve also designed a public space where I’ve hidden a birthday congratulation for my godfather, but I won’t tell which room it’s in or where it’s hidden. [Note by Yucca; You can probably find the message in an public room, where a tiny "ball" is in. Also named as "Painimies Ball"].

Employee #11

- Question from an old interview; What moment in Habbo’s history has best stuck in your mind?
- The opening of the Japanese Hotel was quite jokey. It was the fourth Hotel and all the Finnish users invaded the Hotel. The Japanese users were a bit frightened of course, because they didn’t even have the same langauge. We had to create a block, which prevented Finnish users to enter the Japanese Hotel. That block was created by me.

Employee #12

Employee #13

- Question from an old interview; Which work of yours would you like to introduce to habbo’s?
- I’ll introduce the updating system of the Hotel. Years ago we had a collection of simple web pages, from which we could see what was happening in the Hotel. New pages were born as the Hotel’s expanded. Eventually I, with Sulka, collected all these pages into one solid updating system to the use of all Hotel’s and we developed some new tools as well. Now the system includes lots of different statistics and items, to modify, for example, avatar-information, room maps, Hubu (Info bus), the catalogue and even the speech of bots. It also has “ekstranet” (extranet?), which the moderators use to answer users help calls – and plenty of other things. Nowadays the updating system is as a program nearly as big as Habbo itself!

So, where were we... (www!)? March 2001 has blown us all.. Now we are getting in April 2001 & May 2001. April 2001 was the month Paolo was hired as an Lingo Programmer.. But May 2001 is much more interesting. In May 2001, the first 2 known "Site Producers" were hired. Ione, who was hired by Habbo UK Ltd (I am not going to tell about her, perhaps if some are interested in her I will). Ione was also the person who has blown "Hotel Manager" inside Habbo. The second Site Producer is "Belly", for Habbo FI. She was hired by Sulake Labs. It seemed that Habbo was getting that big, that they needed 2 persons who created, translated & evented the site. Altough Ione was only Site Producer in May 2001, then she was already promoted! But she acted as Hotel Manager till April 2003, then Jibbi took over. Belly was Site Producer till February 2003, then the famous Tuu took over.

[14] Paolo
Paolo, aka Joni Huhmarniemi started working for Sulake in April 2001 (perhaps the day he celebrated his birthday? April 10. He was the Lingo Programmer, under the command of Aapo. After that he became "Software Architect", and was in September 2008 promoted to Senior Software Architect. So he became the leader of a group of Software Architects. The title on his business card was "Syntax Error Management" (2003). Quote: Sulake's business cards are "collectible" cut-out paper figures with stands; Joni's title is "Syntax Error Management". Paolo was involved in Wobble Squabble. He was also in charge of what he calls "root canal therepy"
- Question from an old interview; Which work of yours would you like to introduce to habbo’s?
- The so called “root canal therapy”: when the old Kultakala became the new one. All of the coding of Habbo was written again, because the localization – new language and local characterstics – were hard to insert in the old Kultakala. After this treatment all the Hotels began to use the same base coding, so that adding new stuff and localizing the Hotel became more convenient.

[15] Belly
Belly, aka Reetta Ranta (Pietiläinen) was hired in May 2001. She instantly became the Hotel Manager & Community Manager for Hotelli Kultakala (Habbo Finland). Belly is still rarely seen in the Hotel. Somewhere in 2002 or 2003 there was a new Community Manager, Loistovaanija, introduced and Belly was only Site Producer by then [The so-named "Brand Manager"]. In february 2003 she handled the Hotel Manager Keys to Tuu and became the Marketing Manager for Habbo.FI. In August 2004 she became the Creative Director (Director of Concept & Design) for Sulake. She was in charge of all Concept and Graphic Designers. In November 2006 she left Sulake, being someone who made Habbo FI in the business.

I'm your biggest fan, I follow you untill you comment me. See you next time,

Yucca

Translating in Dutch: Click!
Translating in Deutsch: Click!
Translating in Portugues: Click!
Translating in Swedish: Click!
Habborator also has an really nice page about Sulake; Click.

6 replies on “NEW: Yucca's Stories (6)”

Love the ending with Lady GaGa Lyrics. I really love the history topics you make. Keep them going!!!! (Y)

Papapaparazzi. Nice article :) I always enjoy reading these. Could you maybe start doing articles on hotel updates and such things, with screenshots from the past? Those are always exciting :)

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